Frequently Asked
Questions
Everything you need to know about AEO, our services, and how we can help your business ride the AI search wave.
What is AEO and how is it different from SEO?+
AEO (Answer Engine Optimisation) focuses on making your business visible in AI-powered search tools like ChatGPT, Perplexity, Claude, and Google SGE. While traditional SEO aims to rank your website on search engine results pages, AEO ensures AI assistants cite and recommend your business when users ask for solutions. Think of it as the difference between appearing on a list versus being the answer.
Why should I care about AI search visibility?+
The landscape is changing fast, with AI overviews now appearing in 47% of all searches. More and more people are asking ChatGPT "find me a plumber in North Wales" or "what's the best digital agency near me" instead of searching Google. If you're not optimised for these AI tools, you're invisible to a rapidly growing segment of potential customers.
Do I still need traditional SEO?+
Yes, absolutely. AEO doesn't replace SEO - it builds on it. Strong technical SEO, quality content, and good site structure are still essential. In fact, AI models often use the same signals that search engines do. We recommend an integrated approach that ensures you're visible in both traditional and AI-powered search.
How do you make my business appear in ChatGPT?+
We use a combination of structured data optimisation, content architecture designed for LLM comprehension, citation building across authoritative sources, and schema markup that helps AI systems understand your business. We also analyse how AI models currently perceive your brand and create strategies to improve that perception.
What kind of businesses do you work with?+
We specialise in helping local and regional businesses across North Wales and the UK. This includes service businesses, professional services, hospitality, trades, and retail. If your customers might ask an AI assistant for a recommendation in your category, we can help.
How long does it take to see results?+
AEO results can appear faster than traditional SEO because AI models update their knowledge more frequently. However, building sustained visibility typically takes 3-6 months of consistent optimisation. We provide monthly reports showing how AI assistants perceive and recommend your business.
What's included in a typical engagement?+
Every engagement starts with an AI Brand Perception Audit - we analyse how ChatGPT, Perplexity, and other AI tools currently describe your business. From there, we create a custom strategy that typically includes structured data implementation, content optimisation, citation building, and ongoing monitoring. Packages start at £500/month for local businesses.
Do you work with businesses outside North Wales?+
Yes! While we're proudly based in Anglesey, we work with clients across the UK and beyond. All our services can be delivered remotely via video calls and secure collaboration tools.
What is AI Workflow Integration?+
Beyond search visibility, we help businesses use AI tools to streamline their operations. This includes setting up automated customer responses, AI-powered scheduling, content generation workflows, and custom integrations with tools like ChatGPT, Claude, and Zapier. It's about using AI to work smarter, not just to be found.
How do I get started?+
Book a free 30-minute discovery call. We'll discuss your business, your goals, and whether AEO is right for you. No obligation, no hard sell - just a conversation about the future of search and how your business can be part of it.