Knowledge Base

Answer Hub

Everything you need to know about AEO, AI search visibility, and navigating the future of digital marketing.

65%

Zero-click searches forecast by 2026

Source: SparkToro

47%

Of queries display AI overviews

Source: BrightEdge

38%

AI citations from Google top 10

Source: Ahrefs

2025

Year AI search went mainstream

AEO Fundamentals

Understanding the basics of Answer Engine Optimisation

Answer Engine Optimisation is the practice of optimising your digital presence to appear in AI-powered search results.

While SEO focuses on ranking in search results, AEO ensures AI assistants cite and recommend your business.

Understanding the platforms reshaping search

Data shows only 38% of AI citations come from Google's top 10. Learn why the hierarchy has changed.

Tactics for entity authority and AI retrieval optimisation

When your brand name matches a generic term, AI models hallucinate a connection that doesn't exist. Here's how to fix it.

AI models retrieve information in passages, not pages. Learn to write self-contained capsules that win AI citations.

AEO strategies for local and regional businesses

AI models don't just read your website — they verify it. Ghost listings in directories like Foursquare act as trust anchors.

AI models extract evidence tokens from reviews to verify brand authority. Review specificity matters more than star ratings.

Book a free discovery call and let's discuss how AEO can work for your specific business.