What is AEO?
Answer Engine Optimisation is the practice of optimising your digital presence to appear in AI-powered search results.
Read moreEverything you need to know about AEO, AI search visibility, and navigating the future of digital marketing.
65%
Zero-click searches forecast by 2026
Source: SparkToro
47%
Of queries display AI overviews
Source: BrightEdge
38%
AI citations from Google top 10
Source: Ahrefs
2025
Year AI search went mainstream
Understanding the basics of Answer Engine Optimisation
Answer Engine Optimisation is the practice of optimising your digital presence to appear in AI-powered search results.
Read moreWhile SEO focuses on ranking in search results, AEO ensures AI assistants cite and recommend your business.
Read moreUnderstanding the platforms reshaping search
Tactics for entity authority and AI retrieval optimisation
When your brand name matches a generic term, AI models hallucinate a connection that doesn't exist. Here's how to fix it.
Read moreAI models retrieve information in passages, not pages. Learn to write self-contained capsules that win AI citations.
Read moreAEO strategies for local and regional businesses
AI models don't just read your website — they verify it. Ghost listings in directories like Foursquare act as trust anchors.
Read moreAI models extract evidence tokens from reviews to verify brand authority. Review specificity matters more than star ratings.
Read more